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Customers often ask us: How does Google Search work? This particular question is not only asked by customers, but something we might be sharing on a birthday party ever now and then as well. Google came up with its own explanation presented in a rather special presentation.

How Search works

Google breaks it down into 3 steps. And this ain’t a easy job, since the Internet consists trillions of pages. The challenge for Google is to to show the correct results each time someone enters a search query. It requires a lot of computer power and special software to make this happen. Every day Google comes up with new ways to improve search results.

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We often get questions about Social Media in brainstorming sessions with (potential) customers. The term Social Media is used frequently, but what exactly are we talking about when we talk Social Media? When is it wise to apply Social Media? And how?

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